He sold top business minds on a TV show that promised to save the world – and make them famous. They handed over thousands. Then reality set in. Now they are fighting for their lives in a court. Can they win?
He’s known as the godfather of online marketing. He founded the world’s biggest email newsletter network, Club Echos, along with Brian Clark and Matthew Collins. But now a former executive has levelled a stinging accusation against him.
A federal court is hearing claims that ‘Dr’ Peter Greenberg and his Echos Inc company stole millions of dollars from investors.
They say Greenberg and his firm ‘misappropriated’ the money, by using it for their own purposes, instead of investing it in club memberships and other marketing services.
Greenberg was formerly a top executive at Echos, who sold the company for a then world-record-breaking $750 million in February this year.
Now the court is considering its ruling, which could result in Greenberg and Echos being barred from continuing to trade after April 1 2019.
Greenberg and Echos have argued that they don’t deserve to be banned because they didn’t use the money for club memberships and other services – that they were simply using it for their own purposes.
But now a former executive has levelled a stinging accusation against Greenberg and his firm.
He says they misappropriated the money, by using it for their own purposes, instead of investing it in club memberships and other marketing services The court has been told that Greenberg was formerly a top executive at Echos, who sold the company for a then world-record-breaking $750 million in February this year
Greenberg and Echos have maintained their innocence – but now one of their former employees is claiming they are out to take them to court.
Matthew Collins, a former marketing director at Echos, has laid a serious allegation against Greenberg and the former marketing director Brian Clark.
In a letter to the court, Mr Collins accused the
